5 Reasons Why You Should Drive Your Focus on Total Experience

Experience has been described in many ways: It’s the combination of what we see, hear, and touch, mixed with our senses of taste and smell. It’s the memory of how we feel about an experience that lingers long after it’s over. And when we talk about total experience, it often includes our emotional response to a given environment or situation.

1) Improved Customer Acquisition

Driving your focus on total experience means that you're going to make sure your product or service is the best it can be. It also means that you'll start caring about how customers feel when they come into contact with your business. If a customer has a great first experience, they are more likely to become loyal and keep coming back. The same goes for unhappy customers--it's important to try and turn them around so they might come back in the future.

2) Improved Customer Loyalty and Retention

The best way to improve customer loyalty and retention is to drive focus in the total experience. The total experience encompasses all aspects of the customer's interaction with your company and its products or services, from the moment they hear about you to when they walk out your door for the last time. Here are five reasons why you should drive your focus in this area:

3) Increased Customer Spend

If you build an experience that focuses on total experience, customers will feel more satisfied with their purchase. And a satisfied customer is one that's likely to spend more money. So by thinking about the entire experience for your customers, you'll be able to generate more revenue and increase customer spend. -More brand advocates: When customers have a great experience with your company or product, they're likely to spread word of mouth marketing. -Higher customer satisfaction: Providing an amazing experience to each individual leads to higher satisfaction rates. -Lower turnover rates: Employees are also more content when they enjoy what they do because they know their efforts are valued at the end of the day.

4) Improved Employee Engagement

A company's culture is the most important part of an organization, and it can be improved through a focus on total experience. The following are five reasons why you should drive your focus on total experience.

5) Increased Efficiency and Productivity

Running your business is tough. But running it well is even tougher. We’ve all heard the saying, time is money, and there’s no better way to put this into perspective than to ask yourself how much of your time you spend doing things that don’t directly bring in revenue. If you want to be successful, then you need to take a step back and think about how you can optimize your business for efficiency and productivity.

Final Note

We’re an interface and user experience design company. We help brands with the most important interface they have: their customer’s online experience. Our team of designers, strategists, developers, and researchers work collaboratively to craft customer experiences that are not only functional, but also beautiful and meaningful. That’s why we believe in total experience; designing for every touchpoint a customer has with your brand.