7 Ways Your Website's UI is Killing Your Business
Your website’s user interface, or UI, can make or break your business—especially if you are trying to grow your company by selling your products or services online. The main role of a UI, after all, is to bridge the gap between you and your potential customers; when it fails to do so, it can cost you sales as well as a sense of goodwill with potential clients and investors. Here are seven common UI mistakes many business owners make with their websites’ UIs, and how you can avoid them.
1) Wrongly Placed CTAs
A CTA, or call-to-action, is an important element of any website - it tells your visitors what you want them to do next. But if your CTAs are misplaced, they can do more harm than good.
2) Too Many CTAs
Your website should have a clear purpose, and that purpose should be reflected in your call-to-actions. If you have too many CTAs, it confuses users and prevents them from taking the desired action. So ask yourself: what do you want users to do on your site, and make sure your CTAs reflect that.
3) Poorly Written Headlines
Your headlines are one of the first things visitors will see when they come to your website, and you only have a split second to make a good impression. If your headlines are poorly written, it'll reflect badly on the rest of your site. Here are some tips for writing effective headlines
4) Irrelevant Information
Too much irrelevant information on a website can be overwhelming for users and cause them to leave. This includes things like excessive text, ads, and pop-ups. Too much of anything can be a turn-off for users, so it's important to strike a balance.
5) Ineffective Calls-to-Action
A call-to-action that doesn't lead to the desired action is ineffective and a waste of valuable real estate on your website. Make sure your CTA is clear, concise, and leads to the next logical step for your visitors.
6) No Mobile App/Website Version Available
In this day and age, there is no excuse for not having a mobile-friendly website or app. Not only do people use their phones for literally everything, but Google also punishes websites that aren't mobile-friendly by pushing them down in the search rankings. If you want your website to be successful, you need to make sure it can be accessed from anywhere.
7) Ignoring User Feedback!
If you're not paying attention to what your users are saying, you're missing out on valuable feedback that could help improve your website. Ignoring user feedback is a sure fire way to kill your website's usability, and in turn, your business.
Conclusion
If your website's UI is driving users away, it's time to take a step back and revaluate. A bad UI can be the difference between a website that succeeds and one that fails. Don't let your business suffer because of a poor UI - hire a UI/UX design company in Indiato help you create a sleek, user-friendly interface.